DEKA, I. P.; RAJKHOWA, N. DETERMINANTS OF USER ENGAGEMENT ON SOCIAL MEDIA PLATFORMS: AN EMPIRICAL ANALYSIS OF CONTENT AND INTERACTION METRICS. International Journal for research in Media & Communication, [S. l.], v. 8, n. 1, p. 1–10, 2026. Disponível em: https://www.gnpublication.org/index.php/mc/article/view/2529. Acesso em: 21 mar. 2026.